Description
This book is for salespeople, sales managers and sales trainers who want to look at the selling profession from another angle and who want to add further skills to those they already have. What is this ‘other angle’? The way you can define the word ‘success’. It is also for professional advisors, coaches, accountants and consultants who have to sell their services, yet do not think of themselves as sales people.
Much of this book applies the skills of Neuro-Linguistic Programming or NLP, to the process of selling.
NLP deals with influence: how people relate and communicate to others, how they make decisions and how they prefer to be influenced, so is particularly useful in selling. The skills of NLP fit well in a world putting greater emphasis on quality, customer care and sales accountability. This book is not an NLP course and assumes no prior knowledge of NLP.
